Video On Demand Won’t Kill the DVR Star
There was once a time when the privilege of fast forwarding, rewinding or pausing television was reserved for those that knew how to set the time on their VCR (for those of you that are unfamiliar with that technology read this Wikipedia article). The introduction of the Digital Video Recorder (DVR) in 1999 changed the need for that time-setting skill. Today AdAge reported that perhaps another change is in order and DVRs are on the way out making room for Video on Demand (VOD). This isn’t likely to happen anytime soon. (more…)
UPS Delivers Safe and Secure
There’s nothing worse than coming home to a white and yellow note stuck to your door. We all eagerly wait for good mail, especially packages. The little sticky note just doesn’t fill you with the same excitement. UPS has figured out a way to avoid that sticky note and delivery your packages safe an secure, kind of. (more…)
Fight Internet Fraud: Draw a Pretty Picture
Banks are fed up with paying for cyber-crime and the shenanigans of net scammers. Some financial institutions are hopeful that ICANN will allow each institution to register their own domain extension. So, instead of going to pnc.com you may soon be browsing to home.pnc. In terms of increasing security this is equivalent to taking your money off your nightstand and slipping it under the mattress.
Customer Loyalty Can Be Had For Pocket Change
Some companies spend millions of dollars annually focusing on retaining their customers. So much is invested in loyalty because the rewards are huge. Cost of goods or services can drop dramatically when you have a loyalty base. There’s a company in Southeastern Idaho that is keeping a loyal following for just a few cents per paying customer. (more…)
Customer Service Can Be Too Efficient
After moving to Rochester, NY my wife and I have heard one resounding question, “Have you been to Wegmans yet?” If you haven’t lived in the northeast I wouldn’t be surprised if you didn’t know what Wegmans was; I didn’t. It’s a grocery store. At first I figured people were asking me about a local restaurant . I couldn’t figure out why anyone would care about my frequenting a grocery store? Then I went to Wegmans. It’s notable, but not perfect. Rather, it’s too perfect. (more…)
When the Going Gets Tough Don’t Go Back to Bed
We’ve all worked with individuals that for one reason or another aren’t meeting what is expected of them. Some of them can’t even fulfill basic job responsibilities. It’s not really surprising when you come across this. Sometime ago I received a forward that took the cake in irresponsibility. (more…)
Get A Glue About Social TV Numbers
Today Ad Age reported that last week The CW’s Nikita more than doubled the check-ins from CBS’s Big Bang Theory and set the record for the highest weekly check-in to-date on GetGlue. I’m not really sure though what anyone is reporting about. (more…)
B2B Advertising Isn’t Just For The Trades
I’m always interested in great advertising campaigns. I can’t say though that I’ve ever been wowed by a business-to-business campaign. Last week I was.
Celebrate Earth Day With A Punch In The Face
Sunday is Earth Day. Sunday is a day to respect, protect and preserve the world we live in. Let’s celebrate it by proverbially punching Earth right in the face.
Blogs and Forums Should Be Next Year’s Crime Stoppers
I really like cars. I like watching them, I like to tinker with them, fix them, learn about them, read about them and I love to drive them. Anything with a motor that moves interests me. That’s why I read Jalopnik, an auto enthusiast blog owned by Gawker media. (more…)
How Burger King Got to Number Three
Business School Is a Business
Business School is a business. What’s surprising is that only a few of the admissions departments realize that.
You Don’t Get a Tip For Telling Me Your Name
Eating out has to be one of Americans favorite things to do; just ask our waistlines. You’d think that with all the eating out we do that the restaurants would have figured out exactly how to provide the best diner experience. (more…)
Trust Your Customers to Pay You Later
Two years ago I gave a man a dollar.
I’ve worked in New York City and lived in the area for a couple of years. I’ll admit I came here with somewhat of a cold hard exterior. I don’t give money to strangers. I can count the times I’ve given money to a stranger on just one of my money grubbing hands. Sure, I donate money to church and other organizations that I trust to allocate my money appropriately. But I don’t give handouts to people on the street. That changed two years ago. (more…)
Skippy Peanut Butter Can Help Americans Eat More Veggies
Over one-third of American adults are obese. Honestly, it’s not all their fault. Sure, each individual adult is responsible for stuffing their face with the worst foods that taste so good. What did we expect though? The food purchases made by Americans are heavily influenced by price, packaging and promotion. (more…)